Devon Hawkins is a fifth-year student at Queen's studying Commerce & Global Development. In July of 2019, he started nufuuds with his co-founders, Trevor Page, Karthik Koppuravuri and Alessandra Amato. nufuuds creates all vegan food from the world’s smallest and oldest superfood, algae. We asked Devon some questions about his journey with Nufuuds, and here is what he had to say:
Where did you get the inspiration to start this hustle?
We were inspired by the emergence of the plant based trend and the lack of whole, healthy ingredients on the market. We were further inspired by the environmental burden of current agriculture techniques. Algae is one of the most nutritious foods on the planet and one of the most sustainable to grow; we believe it can tackle the global food crisis.
What was the biggest challenge you faced starting the company?
Gaining the capital to continue operations.
Where do you see the company in 5 years/what are your plans/goals for the future?
We are currently working on a protein bar, dubbed The Imapact Bar--this is a stepping stone for the company. We want to continue to grow our product line and make algae a mainstream in the diets of North Americans and the world. Next stage products are whole-meal specific (think alternative meat products) and beyond this we would like to start growing our own algae.
We will be doing a soft-launch of our protein bar at the end of November in collaboration with Bounce. We are also sampling once to twice per week so look out for us in the ARC or Mitchell Hall and come say hey!